Scared of Something Different


Journey of business disruption and innovation

The paperback and e-book by Keith Churchouse and Esther Dadswell


The Fifth Churchouse Chronicle ©

About Keith Churchouse

079Having worked in the financial services industry for over a quarter of a century, and qualified to a high level within UK retail financial services, in 2004 Keith set up Chapters Financial Limited, a Chartered Financial Planning company, with Esther Dadswell, in Guildford, Surrey. The company is authorised and regulated by the Financial Conduct Authority.

Keith also completed a BA (Hons) degree in Financial Services in 2007 with Napier University and became a Fellow of the Personal Finance Society in December 2007. In 2008, using Standards International, he was the fourth person in the UK to achieve ISO 22222 Certified status, the British Standard for Personal Financial Planners. Keith also became a Fellow of the Chartered Institute for Securities and Investment in December 2015.

Taking an avid interest in his local Surrey based business community, Keith was chairman of the Guildford Business Forum of between 2011 and 2014 and also Trustee to various charities over time, including Headway Surrey. At the time of writing, he maintains various directorships of local companies.

Keith has made regular expert comment in the local and national press and has frequently been interviewed on money matters on local, London and national radio over the last decade.

In 2010, Keith detailed his 25 years’ experience in retail financial services in his first book, Sign Here, Here and Here! . . . Journey of a Financial Adviser.

He has an active social media presence and can be found on and Twitter as @onlinefinancial.

In addition, he tries to have a life outside work, and enjoys writing books, art, keeping fit by cycling, scuba diving and classic cars and scooters.


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